A new kind of sports bar experience has landed in Broussard and it’s changing the way locals eat, play, and connect. Loft18, an upscale sports bar and interactive golf simulation venue, officially opened its doors this summer and is already making a strong impression with its one-of-a-kind atmosphere, top-tier service, and immersive entertainment.
The Loft18 concept first came to life in 2016, born from a simple question: What if there was a way to combine the fun of sports simulators with the comfort and energy of a full-
service restaurant and bar? Greg Whitman, an avid golfer and fan of the game, saw the opportunity as technology like virtual simulators started gaining popularity internationally. Inspired by this new trend—and recognizing a gap in the hospitality industry—he envisioned a fresh way to engage diners and sports fans alike.
At the time, Topgolf was the only well-known model of its kind. But Loft18 wasn’t just
about hitting golf balls—it was about creating a social, energetic environment that
brought people together through food, drinks, and play.
Originally looking to expand into the greater Lafayette area, the Loft18 team found
themselves drawn to Broussard after several key conversations with local developers.
What followed was a mix of market research, relationship-building, and a growing
appreciation for Broussard’s tight-knit, welcoming community.
“Once we met with some of the local developers and saw the potential here, Broussard
just felt like the perfect fit,” said Whitman. “The people have been gracious, supportive,
and genuinely excited about what we’re bringing to the area.”
Walking into Loft18, guests are immediately met with a high-energy atmosphere that
feels both upscale and inviting. The venue offers something for everyone, from custom
Full Swing simulators with over 15 interactive games (including golf, football, basketball,
and even zombie dodgeball!) to a menu full of crowd-pleasing burgers, appetizers, and
specialty cocktails.
Whether you’re watching the big game, hosting a birthday party, or just grabbing dinner
with friends, Loft18 delivers a full experience: great food, cold drinks, and interactive fun
all in one place.
While the simulators certainly draw attention, Whitman emphasizes that people are at
the heart of what makes Loft18 special.
“Yes, the technology is cool—and competitors have started trying to replicate it—but
what truly sets us apart is our team and our service,” he explained. “We focus on the
controllables: keeping our guests happy, delivering engaging experiences, and building
lasting relationships with our customers.”
With its sights set on continued growth throughout the Gulf South region, Loft18 isn’t
slowing down. Still, the company is quick to credit its progress to the team behind the
scenes. As they look to expand, they’re also looking to hire.
“If you or someone you know is looking to join a fun, fast-growing brand, we’d love to
hear from you,” said Whitman. “Our people make all the difference.”
